Lexus GS - First Drive

Armed with better looks and a sportier demeanor, the new GS takes direct aim at BMW and Mercedes-Benz.

In the last decade, Lexus has mainly been relying on its SUVs to post big sales numbers; however, with the national focus shifting toward being “greener” and improving fuel economy, Toyota’s luxury division is now channeling its efforts back to passenger cars. In fact, the company is planning a new brand strategy, injecting the same basic design theme into every one of its vehicles.

This plan starts with the all-new GS. Beginning with this popular mid-size luxury sedan, all Lexus vehicles will feature the “spindle” grille, shaped like a stretched-out hourglass. Whether this treatment will work with vehicles like the LS, IS or LX remains to be seen, but with the GS, the result is a classy-yet-aggressive face that’ll prompt a second look.

The base GS, the GS350, will come powered by a 3.5-liter V-6 with VVT-I (Toyota’s valve timing technology) that produces 306 bhp at 6400 rpm and 276 lb.-ft. of torque at 4800. It comes mated to a 6-speed automatic transmission with a manual mode, and although the hardware is basically carryover from the current model, new features have been added to make the driving experience sportier. Some of the features from the Lexus IS F have been adopted, including faster shifts, earlier torque converter lockup and downshift throttle blips. Also, it can be switched among four driving modes by a control on the center console: ECO, for better fuel economy (in this mode the instrument panel turns blue); SPORT S mode for better acceleration (here the instrument panel turns red), SPORT S+ mode (available with F SPORT and Luxury packages) that not only changes the shift points, but also automatically engages the sport setting of the adaptive variable suspension, steering system; and VDIM (Vehicle Dynamic Integrated Management). An all-wheel-drive version will also be offered. 

If this is not enough, there will also be the GS F Sport, which adds retuned suspension with firmer springs, an adaptive variable damping system, thicker anti-roll bars, a variable gear ratio steering system, bushing changes, and larger front brakes with high friction brake pads. Lexus estimates that this car will run from zero to 60 mph in 5.7 seconds. 

The model that most impressed me was the GS450h. Equipped with a hybrid system that mates an Atkinson-cycle 3.5-liter V-6 with an electric motor, the GS450h produces a combined 338 hp. While boasting a zero-to-60-mph time of 5.6 seconds (according to Lexus), the GS450h gets an amazing 29/34 mpg, and 31 mpg combined. This is about 7 percent better than the current GS450h.

The new GS will be available in February 2013, and although prices have yet to be announced, you can expect a slightly higher MSRP than the current model, but one that’s still in the same ballpark.